tesa Industrial Adhesives — Digital Exhibition Proposal

The Challenge

tesa adhesives are essential — but invisible.

They are used deep inside complex products across industries. Visitors at B2B trade shows cannot see where the adhesive is applied, because it is hidden between layers, panels, and structural components.

🚗 Automotive 📱 Smartphones 🖥 Consumer Electronics 🏠 Home Appliances 🚀 Aerospace ⚙️ Industrial Manufacturing

Idea 01 — Touchscreen

3D Product Showroom

The central digital presentation tool. Visitors browse a virtual showroom of real end-products from all key industries — and explore where tesa adhesive technologies are applied inside each one.

Rotate, Zoom & Explore Spin the 3D model freely, zoom into bonding zones, switch to transparent or exploded view.

Red-Highlighted Bond Zones Every tesa application area is highlighted in red with clickable info pop-ups.

AI Product Assistant Type or speak a question. Get answers from tesa's product knowledge base — in real time.

Two Operation Modes Assisted mode for guided sales conversations. Standalone mode for self-service exploration.

Idea 02 — Augmented Reality

AR Product Reveal Experience

Real physical models of end-products sit on the stand. When a visitor holds one in front of an installed iPad, a digital layer appears — revealing what's hidden inside the object.

Tangible + Digital The visitor holds a real scaled-down model — but sees the hidden adhesive layers digitally revealed.

Transparent Mode The physical object appears see-through, exposing adhesive zones inside.

Exploded View Components separate above the real model, showing exact bonding points.

Memorable Moments Creates a strong "wow effect" that stops passers-by and starts conversations.

Idea 03 — AR Magic Glass

Fixed Installation: Three AR Scenes

A tablet embedded in the stand wall acts as a "magic window" into an AR world. Three distinct scenes play out on a physical table in front of it — each telling a different story about tesa's adhesive power.

Scene 1 — Smartphone Layers An enlarged phone floats and explodes into layers, revealing display bonding, battery fixing, camera mounts and sealing films.

Scene 2 — Extreme Strength Two bulldozers attempt to rip apart metal blocks bonded with tesa. Temperature rises, vibration intensifies — the bond holds.

Scene 3 — Moon Astronaut An astronaut on the lunar surface demonstrates tesa's relevance in the most extreme environments imaginable.

Idea 04 — Holographic Display

Holographic Display Box

A self-contained holographic box placed on the stand creates floating 3D visuals that attract attention from a distance — no headset, no screen touch required.

No Device Needed Visitors simply look. Animated 3D content appears inside the box — rotating, exploding, revealing.

Versatile Content Rotating exploded smartphones, transparent car components, adhesive layer animations, product use-case scenes.

Conversation Starter Ideal for attracting passers-by and opening sales conversations without requiring active interaction.

Idea 05 — LED Hologram Fan

Floating Holographic Content in the Air

The LED hologram fan creates the illusion of 3D content suspended in mid-air above or at the stand entrance — an unmissable visual beacon on a crowded trade show floor.

Eye-Catching from Afar Positioned at the stand entrance to draw visitors from across the exhibition hall.

Looping 3D Animations Rotating transparent car, smartphone layer explosion, adhesive zones appearing in tesa red.

Brand Messaging Floating tesa technology messages reinforce positioning as an innovation leader.

Idea 06 — XR Learning

tesa Adhesive University

An educational XR experience for deeper engagement. A 3D avatar explains adhesive technology in an accessible, structured, and premium way — available on touchscreen, VR headset, or large-format display.

3D Avatar Instructor A virtual expert guides visitors through the technology in plain language — not technical jargon.

Multi-Platform Runs on portrait touchscreen, VR headset, XR learning station, or large display with controls.

Deep Knowledge Topics Bonding vs welding/screws, material compatibility, automotive & electronics applications, sustainability, extreme environments.

Supports Lead Qualification Educated visitors make better prospects. Knowledge drives better sales conversations.

Experience Design

The Visitor Journey

Every module plays a role in a layered, intentional experience — from first glance to qualified lead.

👁 1

Attract

Stop visitors in their tracks before they've said a word.

LED Fan · Hologram Box

🤝 2

Engage

Invite hands-on interaction with technology that responds.

AR Reveal · Touchscreen

🔍 3

Explain

Make the invisible visible. Show exactly where tesa works.

AR Magic Glass · 3D Showroom

🎓 4

Educate

Build understanding through guided learning experiences.

Adhesive University · AI Assistant

💼 5

Convert

Empower the sales team with data, insights and warm leads.

Analytics · Lead Capture · CRM

Implementation

6-Phase Roadmap

A structured, realistic path from concept to live exhibition deployment.

Concept & Content Definition

Define industries, end products, product messages and technical content. Agree on the experience scope and prioritize modules.

3D Asset Development

Create or optimize 3D models, transparent views, exploded views and adhesive highlight zones for all selected end products.

Touchscreen Prototype

Build the core interactive showroom. Validate UX, test interactions and refine the interface with tesa stakeholder feedback.

AR & Holographic Extensions

Adapt the same 3D assets to AR formats, holographic box content and LED fan animations. Reuse maximizes efficiency.

AI Assistant & Knowledge Base

Prepare product data, FAQs, use cases and AI response logic. Train and test the assistant for accurate, brand-safe responses.

Exhibition Deployment

Install, test and operate the full experience on the stand. Provide on-site support, analytics dashboards and post-show reporting.

Strategic Summary

A digital storytelling platform — not just a stand.

This proposal makes tesa's invisible industrial adhesive technologies visible, interactive and memorable. Visitors understand exactly where tesa products are used, why they matter, and how they create value in real manufacturing environments. The stand becomes a source of business insight, qualified conversations — and lasting impressions.

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Reveal the Invisible Bond